Neeraj Arora, former Chief Business Officer of WhatsApp, has announced the launch of his new venture called HalloApp which operates as an ad-free, private social network. The latest offering is said to come in the form of a real-relationship network that allows users to have real-life conversations with their contacts. Arora has founded HalloApp in collaboration with his former WhatsApp colleague Michael Donohue. Both Arora and Donohue were among the early employees of the instant messaging app, which Facebook acquired in 2014. Interestingly, HalloApp has several features that make it a close competitor to not only WhatsApp but Facebook as well.
The First Real-Relationship Network Real conversations happen in private.
Arora announced the launch of HelloApp on Twitter. He says that, unlike traditional social media platforms, his offering comes with no ads, bots, likes, and followers and lets you turn to real friends online.
HalloApp is a new category of app – a digital space for people who you actually know and want to connect with. You use your phone number to connect with friends, family, and colleagues you’re already connected to through your address book. You share your phone number with someone, they are important to you. There are no brands, ads, or influencers clogging your feed.
Unlike legacy social networks, HalloApp believes privacy is a fundamental human right. Use your phone number to connect you with friends and family. Beyond that, HalloApp never collects, store or use any personal information and never show you ads. Never. For real. Your chats are end-to-end encrypted. No one outside of your chats can read them, not even HalloApp.
Why we are building @HalloApp— neeraj arora (@neerajarora) July 20, 2021
• Social media is not private
• Users should not be treated as products
• Algorithms make connecting with people impossible
The vision we have for the future of real, digital relationships
The LinkedIn profile of Arora and his co-founder Michael Donohue shows that the two started HelloApp in September 2019. After spending a year at Google as a part of its corporate development team, Arora joined WhatsApp in November 2011 and worked with the initial team behind instant messaging for more than seven years before leaving in November 2018. did. Even he was one of the prominent faces.
Earlier, Facebook had acquired WhatsApp for $ 22 billion (about Rs 1,64,175 crore). Arora also helped WhatsApp co-founders Jan Koum and Brian Acton sign the Facebook deal.