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Types of E-commerce model

by anupmaurya
4 minutes read

In this article you learn about Different types of E-commerce models that business generally used.They are categorized into the following categories.

  • Business – to – Business (B2B)
  • Business – to – Consumer (B2C)
  • Consumer – to – Consumer (C2C)
  • Consumer – to – Business (C2B)
  • Business – to – Government (B2G)
  • Government – to – Business (G2B)
  • Government – to – Citizen (G2C)

B2B business model sells its products to an intermediate buyer who then sells the product to the final customer. As an example, a wholesaler places an order from a company’s website, and after receiving the consignment sells the end product to the final customer who comes to buy the product at one of its retail outlets.

Business-to-Business(B2C) E commerce Model

2. Business-to-Consumer(B2C):
B2C business model sells its products directly to a customer. A customer can view the products shown on the website. The customer can choose a product and order the same. The website will then send a notification to the business organization via email and the organization will dispatch the product/goods to the customer.

Business-to-Customer(B2C) E commerce Model
Business-to-Customer(B2C) E commerce Model

3.Consumer – to – Consumer(C2C) :
C2C business model helps consumers to sell their assets like residential property, cars, motorcycles, etc., or rent a room by publishing their information on the website. Website may or may not charge the consumer for its services. Another consumer may opt to buy the product of the first customer by viewing the post/advertisement on the website.

Types of E-commerce model
Consumer – to – Consumer(C2C)

4.Consumer – to – Business (C2B):
In this model, a consumer approaches a website showing multiple business organizations for a particular service. The consumer places an estimate of the amount he/she wants to spend for a particular service. For example, the comparison of interest rates of personal loan/car loan provided by various banks via websites. A business organization that fulfills the consumer’s requirement within the specified budget, approaches the customer and provides its services.

Types of E-commerce model
Consumer – to – Business (C2B):

5.Business-to-Government(B2G) :
B2G model is a variant of B2B model. Such websites are used by governments to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium for businesses to submit application forms to the government.

Types of E-commerce model

Governments use B2G model websites to approach business organizations. Such websites support auctions, tenders, and application submission functionalities.

Types of E-commerce model

7. Government-to-Citizen (G2C):
Governments use G2C model websites to approach citizens in general. Such websites support auctions of vehicles, machinery, or any other material. Such website also provides services like registration for birth, marriage, or death certificates. The main objective of G2C websites is to reduce the average time
for fulfilling citizen’s requests for various government services.

Types of E-commerce model
Government-to-Citizen (G2C)

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